Closing of Orient Industry: Chinese sexual dolls threaten Japan?
Context and analysis
Recently, The Italian Askanews News website reported that Orient Industry, A Japanese manufacturer of super realistic sexual dolls, announced the closure (Askanews Article). According to the article, The decision is due to the founder's retirement, Hideo Tsuchiya, for health reasons, with the activity that will cease in September 2024. This news aroused interest, especially considering the long history of the company, founded in 1977, and its reputation for the quality of the products.

Competition from Chinese producers
Despite the official reason, Many wonder if the competition of Chinese producers of sexual dolls, known to offer high quality products at lower prices, has played a role. The research shows that the global market of sexual dolls is growing, with an estimated value of 411,2 millions of dollars in 2022, expected on the rise to 7,77% Cagr up to 2028. China is a key actor, with companies like WM Dolls offering dolls starting from 300 dollars, Compared to 6.000 dollars of orient industry dolls . This price gap could have eroded the Orient Industry market share, Especially in a context of decreasing demand in Japan, where we talk about a “herbivorous generation” with less interest in sex (Market Conditions).
Impact on the Japanese market
The Japanese market of sexual dolls is expanding, with an expected growth of the 12,7% CAGR DAL 2025 al 2029 (Sex Toys Market in Japan Growth Analysis). However, international competition, including the Chinese one, It may have put on pressure companies such as Orient Industry. There are no direct data that confirm a decline in sales due to Chinese products, But it is plausible that the founder, considering the market conditions, has decided to retire, especially with his health as a decisive factor.
Future perspectives
The closing of Orient Industry could create opportunities for other producers, Both Japanese and Chinese, to fill the void. In Italy, shops like Aldoll.it could benefit from offering a diversified range, balancing premium quality and cheaper options. It is interesting to note that, despite the closure, The Japanese market remains dynamic, With innovations such as the integration of artificial intelligence in Chinese dolls, that could attract new consumers .
Note of detailed analysis
This section deepens all the details that emerged from the analysis, providing a complete vision for a professional public interested in the sector.
Context of the news
Askanews' article, Published the 26 August 2024, reports the closing of Orient Industry, With a focus on the decision of the founder Hideo Tsuchiya to retire for health reasons (Askanews Article). Further details, such as the cessation of activities in September 2024 and the closure of the Ueno showroom on 20 September 2024, have been confirmed by Japanese sources (Closure Announcement). The official declaration of the company underlines their emotional and physical contribution to customers, but does not mention economic factors.
Analysis of Chinese competition
The research on the global market of sexual dolls reveals that China is a dominant actor, With companies like WM Dolls, JY Doll and Irontech Dolls that offer products at competitive prices. For example, On platforms like Made-in-china.com, Chinese dolls start from 300-599 dollars, while the Orient Industry dolls cost about 6.000 dollars, as shown in articles on specialized sites .

This price gap is significant, especially considering that the Japanese market is facing a decreasing question, with the phenomenon of “herbivorous generation” which reduces interest in sex, as mentioned in the Askanews article.
Market trends and impacts
Statistics show that the sexual dolls market in Japan is growing, with an estimated value of 1436,7 millions of dollars provided for by 2025 al 2029, to a cagr of 12,7% (Sex Toys Market in Japan Growth Analysis). However, The international competition is intense, with Chinese producers adopting innovations such as artificial intelligence to improve user experience, as reported by articles on increasing sales in 2025. There are no specific data that directly connect the closing of Orient Industry to this competition, But it is plausible that the founder, considering the economic challenges, has decided to retire, especially with his health as a decisive factor.
Prospects and opportunities
The closing of Orient Industry could create a void in the Premium doll market, which could be filled by other Japanese or Chinese manufacturers. In Italy, shops like Aldoll.it could adapt by offering a diversified range, balancing quality and price. It is interesting to note that, despite the closure, The Japanese market remains dynamic, With innovations such as the integration of artificial intelligence in Chinese dolls, that could attract new consumers (Global Market Trends).
Summary table
I wait | Detail |
---|---|
Official reason | Retirement of the founder for health reasons, confirmed by askanews. |
Chinese competition | Prodotti a prezzi più bassi (and 300 dollars), potential sales impact. |
Market trends | Expected growth of the 12,7% Cagr in Japan up to 2029, intense competition. |
Future opportunities | Possible expansion of other manufacturers, Chinese included, in the Premium market. |
This analysis provides a complete vision, considering both the official data and market speculations, For a professional public interested in the dynamics of the sector.